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“AN ARM & A LEG” : The New GB Asana Infant Seat

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As some of you may know, I often use my background in baby-product Marketing to do some consulting work for a variety of companies.  One of my favorite companies to consult for as of late is GB CHILD USA:

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These guys are just cool.  Their design offices are located in the swanky South End district of Boston and their employees are actual parents designing products that’d want to use with their own kids.  They recently introduced a line to Babies R’ Us and asked me to help demonstrate then products via video to it’s staff members.  These videos are also featured on GB’s newly launched website and You Tube channel.   It only took me 25 times per take to get my hands in the right position for the camera.  (Director loved me.)

I came across a general question in my Facebook feed the other day by of my friends: “Which infant car seat should I register for?”  I was browsing through the comments of the seats people were recommending and saw all of the same go-to brands on there.  I probably could have recited them with my eyes closed.  Here’s the thing – you can’t buy a BAD carseat at a qualifed American retail store.  (Barring any unexpected recalls, of course.)  I say that because I’ve been on the ground at several carseat factories, watching them pass rigorous (and numerous) safety standard tests and I’ve sat in meeting after meeting and discussed the time in which it takes a carseat to go from development to passing testing (PS: It’s A LOT.)

Every carseat manufacturer has to put out a carseat that passes the same standard quality tests.  But what a company can also do is go above and beyond these tests… And that’s exactly why I’m in a current love affair with the GB Asana Firm Fit carseat.  The FirmFit Arm and Load Leg are two features I have never seen in the carseat industry before even after working in it for years.  The Load Leg helps further prevent injury to baby’s head, neck, and spine in the event of a crash –

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And the Firm Fit Arm helps achieve a better, tighter, hence SAFER, fit to the car with minimal effort, adding 20lbs of additional force .  Read: you don’t have to “put your back into it.”  Psst: Nailed this arm positioning, huh?

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I would have given an arm and a leg for this when my kids were still in one.  (Booooo.)

I like that this company pushed boundaries and went above the standard.  I like how they leveraged their 25 plus years in the industry (they own the original factory that manufactures most of the brands my friends were suggesting on that Facebook post) and I like that they did all this without sacrificing details in styling or fabrics.  Bravo, GB.  You get my fancy-shcmancy seal of approval:

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Now prenatal mamas get up off your Asana and go buy one (wink) 

– MIM –

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